>Use ressources: Companies use users to advertise via blogs, podcasts, videocasts and other communication channels. Why not?
Trend: Consumer Generated Campaigns: „Consumer Generated Campaigns capitalize on the trend of consumers creating video content and now also advertising. Trend Description Throughout the past months we’ve reported on the trend of consumers creating content such as blogs, podcasts and sharing their self made video files on video portals such as You Tube and Google Video (see Viewer Generated Content) […]“
